Paus, a subscription box service that delivers luxury and relaxation, so all can enjoy the experience of a spa in their own homes.
Paus required a full logo suite, thank you card design, brand pattern, box design and photography direction.
Brand Adjectives: feminine, clean, healthy, calm, relaxing, natural.
Outcome: I chose a green and pink colour palette to strengthen the feeling of femininity and natural elements. I came up with a modern, clean pattern design flexible enough to cover the range of products each box may include. I was pleased with the end result, and felt the brand worked well across all aspects of the business.
